![]() This is particularly useful for driving more engagement to your Twitter account from other sources and for increasing your reach.īelow is an example of a Twitter Moment created for ReNew Shopping for their Big Blue Monday Giveaway: This can include your own businesses’ Tweets, as well as any feedback you may have received from users and any other relevant Tweets.įor example, if a restaurant had launched a new menu, they may create a Twitter Moment including photos of the new food available, a video of the chefs preparing the food and/or a Tweet from a customer saying how much they love one of the new dishes.Īs well as being posted to Twitter, Twitter Moments can also be embedded onto your website and other platforms. One way round this is by collating multiple Tweets using Twitter Moments. How Can Businesses Use Twitter Moments?ĭespite Twitter recently relaxing its rules by not counting photos, videos, GIFs, polls, and Quote Tweets within the character limit, sometimes 140 characters isn’t enough. To create a Twitter Moment of your own, click on the Moments tab and select the “Create New Moment” option at the top right.įrom here, you can give your Twitter Moment a title, a description and a cover, as well as adding any Tweets you want to feature within your Twitter Moment.Īt the time of writing, there’s no way to create a Twitter Moment from a mobile device, although it’s extremely likely that the feature will be added to Android and iOS in the near future. A year later, the feature was rolled out to all users, and has been extremely popular amongst Twitter users and businesses. Twitter Moments was first introduced in October 2015, although the option to create them was only available to select partners on its launch. ![]() This can be anything from the latest hard-hitting headlines to funny memes (and who doesn’t love a funny meme?). In case you were wondering what the lightning bolt tab is on Twitter, that’s Twitter Moments – a collection of curated stories, which showcase the very best of what’s happening on Twitter.Įach Twitter Moment is a compilation of tweets, pictures, GIFs and videos to tell the complete story.
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